We’ll do a deep dive and help participants become designers.
What will their response be? If you want to make your own personas with your team, have a look at the step by step guide.ĭo you want to learn more? There is no better way to learn about the tools, cases and mindset behind Design a Better Business than experiencing it in a two-day workshop, hosted by the authors and designers. Try to come up with things that your persona experiences, and discuss what they might feel about the experience. The Persona Canvas is a great way to give a customer segment a face and name and make it easier to step into the shoes of your clients. He wants to enjoy life in a sustainable way. He is married with Susan, who is a marketing manager, and they have two daughters who are in college.
#PROJECT CANVAS PRIMARY SHOE FREE#
In Robert’s free time, he loves to spend time with his family and golf with his friends. That is why it is important for him to drive a sustainable and safe car, that is super comfortable. In this second example you see Robert Johnson, a man who is always on the road for his work. He wants the car to be safe for his family with enough space. He is married with Claire and has two kids, Myra and Owen. Because he has an adventurous lifestyle, it is important for him to drive a comfortable and sportive car. Adam loves to kitesurf and do other sports, and he and his family have a healthy lifestyle. In this example you see Adam Davis, a man who loves to spend a lot of quality time with his family. The first persona is about a man who is driving a Toyota, and the second one is a man who is driving a Tesla. In this blog we show you two examples of the Persona Canvas. In our previous blogs about the Cover Story of Elon Musk, and the Context Canvas of the Mobility Marke t, we talked about the car industry. This Persona Canvas helps you to build your own personas. If you have ever worked with design or designers, chances are that you have seen multiple varieties of personas being used to get a grip on who a customer or user is. Personas make it possible to create and share mental models and have a common language about several customer types. Personas make talking about customers and their characteristics more tangible and concrete, and make it easier to refer back to a pattern of characteristics.
The pERSONA cANVAS can be used to give a customer segment a face and name and make it easier to step into the shoes of the customer.
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